Content Creator?

21/12/2025

Stock image via link

The Word "Content" Creator – Literally, a Creator of Content. Welcome to 2025!

But what does that even mean and how do I approach this topic as a freelancer in 2025? To me, a content creator is someone who produces and publicly shares content on social media or other platforms, usually around one or several topics. That's the simplest way to define it for now. There are other definitions, of course. But for this post, let's stick with this one.

Why does this topic interest me? Because I advertise myself as a content creator on LinkedIn. In the past, I've had various touchpoints with this field – in radio club, through internships, on YouTube and in tutoring. Since I regularly fill my blog with new content, teach actively and sometimes edit podcasts or videos, I am constantly creating content! That's why I like to call myself a content creator, approaching it from multiple perspectives. My focus has mostly been on entertainment and knowledge-sharing – two areas that socially intersect but don't overlap theoretically.

Why all this?

My career path hasn't been linear. During the pandemic, I wanted something new, especially since social life wasn't really an option. So I put myself in front of the camera, as an exercise in personal development. I speak into a microphone, sit or stand in front of a running camera and then edit the finished projects, using open-source software. It's a skill set that has kept me busy for almost three years. I see it as a hobby, but one closely tied to professional competence. I've developed confidence, improvisation, public speaking and editing skills – abilities that are valuable in professional life, in my opinion. As a student with a packed schedule, it made sense to me.

I didn't create a educational channel, since I was already heavily involved in that through university and tutoring. I wanted to explore the other side of the camera, away from academic life.

I had to develop new formats on my own every week. I had to push myself to come up with fresh ideas and turn them into stories that could generate engagement. Over the years, these practical detours helped me understand what being a content creator really entails. Standing in front of a camera after thorough brainstorming is a huge hurdle for many newcomers. It requires self-discipline and respect for your own work.

Here's how I approach it:

  1. TOPIC: What is the next video about?

  2. CONTEXT: Is there anything current in the niche to include?

  3. CONCEPT: Initial thoughts on how it might look in execution.

  4. THUMBNAIL: What is the main focus?

  5. PARTS: How will the video be structured? Opening, closing, sequences?

Not every video can be groundbreaking or show something that's never been done before.

At the end of the day, it's about the personal value you gain. That's why I enjoy applying the skills I've learned to other projects. YouTube isn't my profession, but it's confirmation of what I can accomplish.

Share