It’s beginning to feel like Christmas

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In this post, I talk about the most beautiful time of the year, when the scent of cinnamon and speculoos fills the air and new mugs have to be ordered at the mulled wine stand. It is Christmas!

A celebration rooted in Christian tradition that has been given a bit of extra flair by American influence. Everywhere you look, there are the prettiest GIFs and cards filled with lights, glitter and all kinds of embellishments. A flood of advertising with incredible animations, magical snowy landscapes, even AI powered commercials. 

When I was at school, things were very different. Children took part in gift exchanges and there were often roasted chestnuts and the crackling of the fireplace from wonderfully fragrant logs. Gifts were kept very simple and above all, the food was what really mattered. Christmas was simply classic.

But now? It feels more like a new version of The Greatest Showman. Advertising, advertising, advertising. At a speed and on a scale never seen before. How do people react to this? Over the past few years, I have noticed that people's anticipation has noticeably declined. More people complain about the media frenzy instead of genuinely looking forward to the celebration. At best, they are happy about not having to see the office for the next 72 hours and finally being able to put their feet up. 

I'm still old school, which is why I am always particularly happy at Christmas. Because of the media driven Christmas atmosphere, I experience a strong sense of anticipation that sometimes fades again. What I never skip, though, is the following:

-Try to enhance already purchased gifts with spontaneous buys.

-The dark chocolate trend. It is supposed to be environmentally friendly and enjoyable. 

-Family. It does not always work, but Christmas time is, after all, a real mood booster.

-Escape. I try to do something good for myself, reading romantic stories that usually end up by the fireplace.

-Browsing. I love rummaging through my old boxes in search of forgotten items. Countless memories resurface, and for once, you are truly in the moment, far away from media noise and social expectations.

What about you? I hope you enjoyed my perspective on this topic.